The following are some of the common causes across all geographies: OU R ST R A T E GYThe Delicia team is creating a universal decentralized food network that will revolutionize the way restaurateurs and food retailers maximize food utilization and reduce wastage. It offersreal-time search for excess food at restaurants, grocery & packaged food stores and helps route them at discounted prices to people who demand it. The system provides ongoing trust and reputation accrual for sellers, as they route excess food to those who need it, while allowing quick access to affordable quality food. This network will be powered by Blockchain with an App based on artificial intelligence back end to locate affordable qualityfoodfor customers worldwide specific to their own geo-location. Efforts are underway to tokenize this ecosystem with the Ethereum based blockchain technology with a multi-purpose utility token -DFT (Food Token).
The Delicia food network provides affordable quality food to people at their own locations, while enabling restaurants and food retail outlets to aggressively reduce food wastage. It incentivizes food supply and aligns it to actual demand with no wastage, thus improving the overall food economy and security. It brings together food sellers and buyers, on a common platform with no intervening people or processes, so they can securely share their inventory only with app users and plan appropriately how and where to route food to in case of a foreseen wastage.
The Delicia solution is powered by the Blockchain technology and uses multipurpose food tokens called “DFT”. It revolutionizes a cashless ecosystem enabling customers to use their DFT tokens to pay the sellers at food marts, bars and restaurants using the free user friendly Delicia app. Sellers on the other hand, may use the app or the Delicia portal to login and publish available food items in stock or near expiry or surplus stocks as the case may be. The Delicia app allows both location-basedsearch and a customized search forfood, people and restaurants. Potential buyers in the same location and/or neighborhood or cityas the sellers who have registered for the service, will receive push notifications anytime a listing is published by the sellers. Buyer listings can be aligned too and prioritized based on their preference settings. The buyer can go to the seller and purchase the Items with our “DFT” tokens. Any buyer may then lookup the available items with different sellers and make a request to purchase. Since there will be no cash/card transaction involved, payment processing will be only made via “DFT” tokens. The Blockchain ledger will track and hold all transactions and allow real-time lookup from both the buyer and seller ends. A minimum transaction fee in the form of “DFT” tokens from the Seller will be charged for every transaction. Reiterating on the Delicia value, giving away excess food to those consumers who are in need is no longer just an act of goodwill, it is a requirement under a 2016 French law that bans grocery stores from throwing away edible food. Stores can be fined up to $4,500 for each infraction
Potential Food Sellers / Restaurateurs (to be called “Sellers” henceforth), who have the potential to reduce food wastage in their businesses, can register and sign up to be part of the Delicia Global Food Network. They will be able to download the DeliciaApp via common App Stores or directly access as a Portal from an Internet Site. The user-friendlyinterface will capture basic seller information and instantaneously validate and sign them up to the Delicia Global Food Network.
Sellers will be able to publish foods they specialize in, along with additional attributes such as available timings, price and nutrition information. Such information may also be used to advertise themselves and all enable interested buyers to browse and subscribe. This information may also be used by Delicia analytics to make informed judgements of buyer choices, food quality and consumption metrics, required to optimize food routing and delivery.
The system will allow sellers to publish food availability at their stores and outlets on any day and at any point of time. This data will further be continuously updated depending on real-time consumption. Following a stipulated period of time, depending on the quality and expiry of the product, if there is low demand for it at a given location the same will automatically be made available for buying at other nearby locations where demand exists.
Sellers will be able to use the Delicia system to assess food demand across a given location. Food demand is determined based on buyer preferences, previous buying patterns at the given location and proximity to the source. Sellers will use suchinformation to determine where to publish their excess food to.
The global food market size in 2016 was USD 1.7 trillion and is expected to rise to USD 3 trillion in 2020. At the same time,the global retail payments industry was worth USD 16 trillion in 2015.It is estimated to increase to USD 21 trillion in 2020. Most of the participants in the supply chain complain about the lack of transparency and trust by other participants.Using the Delicia Blockchain food network, Restaurateurs can have a direct relationship with the ultimate consumers. The trend to provide more information about the food they serve (local, organic, free-range) will continue to increase. Added to this, online ordering and restaurant-specific Delicia smart-phone app will help further magnify the demand for food data. Buyers today are willing to pay significant premiums for food they know is good for them. Smart menus could be connected in real-time with the Blockchain of Food to provide the actual history of specific produce being used ona particular day in the store. This could lead to a potential “holy grail” of food personalization.Today high-end restaurants certainly are going the farm-to-fork route, but they are probably too small, or have enough influence to “cause” large-scale adoption. The intermediate-sized, fast-growing chains like Sweetgreen, or Boloco and the numerous millennial-centric chains that pop up in major US urban centers are extracting a premium from their consumers for the quality and sustainability of their food, and sooner or later, they will be challenged in authenticating their claims that their food is better. This is what historically happened to Whole Foods. The Delicia Food Blockchain is set to revolutionize the way we manage these interactions while also helping us resolve the major challenge of food wastage.
Deliciais strongly focused to put in place a system to avoid food waste and bring to people affordable food. With this new level of insight, we’ll be able to make structural improvements to the food value chain to reduce food scarcity and food wastage across the world while sustaining the platform with a viable economic model. To achieve these objectives, we need to engage entities and citizens to these common effortsby allowing the implementation of the Deliciaproject under a token subscription. This token subscription will provide Deliciawith the necessary capital to take all the needed actions and have the Project running for mutual benefit.The Delicia crowd sale and the corresponding token creation process will be issued by delicia.io and will be organized around smart wallets running on the Ethereum chain. Participants willing to support the development of the Delicia Project can do so by sending Ether and/or other ERC20 tokens to the designated address. By doing so, they are purchasing Delicia Tokens (DFT) at the rate of approximately 1 cent per 1 DFT token which will be sent instantly to their wallet. The accepted currency during the ICO is ETH and/or other ERC20 compatible tokens.There will be a “Soft Cap” of $5MM USD during the Token creation period and Product development will proceed upon continuous receipt of funding. If the crowd sale campaign does not reach its minimum capital goal of $5MM USD all funds will be returned to the contributors at prevailing price or the historical price (at the time of contribution) whichever is lower. The relevant price for this refund is the price of the digital currency originally used for the contribution.Token Creation has a hard cap: upon achieving this cap, token creation will stop,and no further contributions will be accepted. The hard cap amount is $33MM USD worth.Tokens that are not sold during the Crowd sale will be burned by the smart contract.
The Delicia food token will be an Ethereum-based token of value. The token is a digital asset, bearing value by itself based on its underlying assets, properties and/or associated rights. Ethereum-based tokens rely on a well-established Ethereum infrastructure, benefiting from several advantages: •Security and predictability (as opposed to, for example, having to run an independent blockchain network). •Use of robust and well-supported clients (Ethereum-based tokens can be managed with official Ethereum clients). •High liquidity (interchangeable with other Ethereum-based tokens or Ether). Our Ethereum-based token contract complies with the ERC20 standard but may be extended to support other broader standards in the future. • More detailed infoabout the ERC20 standard can be obtained from: https://github.com/ethereum/EIPs/issues/20