All the Bitball developer's VISIONS & GOALS are set on the basis of long term research with #NoFakePromises. Bitball’s Vision is to be the top of the range Digital Currency, used worldwide covering all Financial aspects.
As the developers plan towards Bitball’s own exchange, they are also looking towards other options that they can have towards better user interactions (for example, building a CEX or HEX instead of a DEX).